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Salvatore Arena

Salvatore Arena

Growth specialist and AI automation builder at Lottomatica, where I design and run production automation systems for competitive intelligence, reputation monitoring, and CX analytics. Prior experience in product marketing & digital innovation at Opinno Italy, Philip Morris International, and American Express. Content Advisory Board Member at LogRocket.

Professional Summary

Growth specialist and AI automation builder working at the intersection of digital marketing, product, and agentic AI. Currently leading growth delivery initiatives at Lottomatica, Italy's largest gaming group, where I design and run production automation systems — n8n workflows, MCP servers, Claude-powered pipelines — for competitive intelligence, reputation monitoring, and CX analytics in a heavily regulated environment (ADM, EU AI Act). Background spans American Express, Philip Morris International, and innovation consulting at Opinno. Open-source author of three MCP servers and a local-first OCR extension used by 3,000+ people. MSc in Marketing Psychology (110/110 cum laude, Sapienza); currently completing an AI Engineering master's. Local-first, no-hallucination engineering philosophy.

Companies I've Worked For

I've had the privilege of working for these industry-leading companies, gaining valuable experience in product marketing, digital product development, AI implementation, and go-to-market strategies across multiple sectors.

Lottomatica logo

Lottomatica

Growth Delivery Senior Specialist

LogRocket logo

LogRocket

Content Advisory Board Member

Opinno Italy logo

Opinno Italy

Product Marketing & Innovation Expert – Junior Project Manager

Philip Morris International logo

Philip Morris International

Digital Capabilities Analyst

American Express logo

American Express

Communication Marketing Brand Analyst

Work Experience

Lottomatica logo

Growth Delivery Senior Specialist

Lottomatica
January 2026 - Present

Leading growth delivery initiatives at Italy's largest gaming group: designing and running production AI automation systems for competitive intelligence, reputation monitoring, and CX analytics in a heavily regulated environment (ADM, EU AI Act).

Key Contributions:

  • Design and deploy AI automation workflows (n8n, agentic AI, Claude API) streamlining reporting, competitive analysis, customer journey insights, and recurring CX/marketing operations
  • Built a production competitor welcome-bonus intelligence system: automated data collection across 12 Italian betting brands, 22-field normalized schema, SCD Type 2 change tracking, automated scoring framework with AI-generated executive reports
  • Own and operate a Trustpilot reputation monitoring pipeline (n8n + Supabase Postgres + Teams Adaptive Cards) with data-integrity protections and automated review-removal tracking; coordinate Trustpilot pages for Goldbet and Lottomatica, guiding the CS team with score-optimization guidelines
  • Analyze and optimize customer journeys via behavioral analytics (Contentsquare, GA4) to identify friction points, improve conversion rates, and grow acquisition from owned digital properties
  • Navigate ADM and EU AI Act compliance reviews for AI-powered automation in a regulated gaming environment, partnering with Security Compliance
  • Impact growth metrics including conversion rate, user acquisition, funnel optimization, and GGR performance across the brand portfolio (Lottomatica, Goldbet, Planetwin365)
n8nAgentic AIClaude APICompetitive IntelligenceCX AnalyticsContentsquare & GA4ADM / EU AI Act Compliance
LogRocket logo

Content Advisory Board Member

LogRocket
2025 - Present (Freelance)

Review strategic content on product analytics, developer tools, and growth for one of the leading product-analytics platforms.

Key Contributions:

  • Reviewing and advising on technical and product-marketing editorial content
  • Bringing field insights from analytics, UX research, and product marketing into LogRocket's content roadmap
Editorial AdvisoryProduct AnalyticsDeveloper ToolsGrowth Content
Opinno Italy logo

Product Marketing & Innovation Expert

Opinno Italy
2025 - January 2026

Led product development and go-to-market strategy across financial services, aerospace, and healthcare clients: full MVP delivery from discovery and market research to design, validation, and launch.

Key Contributions:

  • Led product development and go-to-market strategy across financial services, aerospace, and healthcare clients: full MVP delivery from discovery and market research to design, validation, and launch
  • Researched and implemented AI solutions for a major financial services client to strengthen data management and operational efficiency
  • Conducted technology scouting for an aerospace startup developing geosatellite AI radar systems
  • Designed and prototyped a self-service patient guidance portal for a leading Italian research hospital using Design Thinking, mapping the full user journey
Product MarketingMVP DevelopmentAI ImplementationGo-to-Market StrategyDesign ThinkingInnovation Management

Innovation Workshop Mentor

AWS × Postepay (with Opinno)
October 2025 - November 2025

Facilitated innovation workshops guiding cross-functional Postepay teams through Amazon's "Working Backwards" methodology to develop customer-centric solutions for the Postepay ecosystem.

Key Contributions:

  • Coached participants on customer discovery and problem framing, applying Design Thinking to translate business challenges into validated product opportunities
  • Supported teams in defining customer-first hypotheses, working press releases (PR/FAQ documents), and MVP roadmaps
Working BackwardsDesign ThinkingCustomer DiscoveryMentoring
Philip Morris International logo

Digital Capabilities Analyst

Philip Morris International
September 2024 - March 2025

Coordinated and analyzed IQOS.com e-commerce KPIs to optimize UX and conversion rates across the customer journey.

Key Contributions:

  • Coordinated and analyzed IQOS.com e-commerce KPIs to optimize UX and conversion rates across the customer journey
  • Managed end-to-end the IQOS.com "Personalization" section, including the launch of the personalized engraving service: journey definition, UX analysis, configurator development coordination with internal teams and external agencies
  • Built KPI dashboards in Power BI and Looker Studio supporting data-driven decisions across e-commerce and CRM
  • Optimized the LiveChat experience through AI models to automate customer interactions
  • Built an IQOS Store Locator MCP server (Node.js) as an internal AI-integration proof of concept
UX DesignE-commerceGA4Power BILooker StudioAI ImplementationCROMCP
American Express logo

Brand Communication Marketing Analyst

American Express
October 2023 - April 2024

Supported national-scale OOH/DOOH campaign management with external agencies and international teams.

Key Contributions:

  • Supported national-scale OOH/DOOH campaign management with external agencies and international teams
  • Contributed to strategy and development of a national TV commercial with the ATL team
  • Collaborated on Co-Brand and Shop Small campaigns; supported segmentation and optimization of cross-business email campaigns
Brand CommunicationMarketing StrategyOOH & DOOH CampaignsCampaign ManagementEmail Marketing

Projects

Open source and side projects I build and run in production: MCP servers, local-first tools, and self-hosted automation.

OCR Buddy

3,000+ users

100% local, no-hallucination OCR for Chrome

Chrome MV3 extension running PP-OCRv5 on ONNX Runtime Web (WebGPU + WASM), fully on-device: no servers, no API calls, no telemetry. Reads text, code, formulas (Formula→LaTeX) and tables (Table→Markdown) from a region, the viewport, or a whole scrolling page.

Chrome MV3ONNX Runtime WebWebGPULocal-first

MCP_Trenitalia

MCP server for Italian train data

Public MCP server combining NeTEx timetable data with the undocumented Viaggiatreno API. Deployed in production and used daily by real commuters.

TypeScriptMCPPublic Transport APIs

GSC SEO MCP Server

27-tool Google Search Console MCP server

Self-hosted MCP server exposing 27 Google Search Console tools for SEO automation, monitoring three production domains.

MCPSEO AutomationSelf-hosted

KoboOfflineBackup

Local-first e-reader backup tool

Local-first backup tool for Kobo e-readers: keep your library and annotations safely backed up without any cloud dependency.

Local-firstE-readerOpen Source

Self-hosted Automation Stack

Personal VPS running production workflows

Personal VPS on Docker/Traefik running n8n, Redis, Syncthing, and custom MCP servers; production workflows for data collection, SERP monitoring, and AI video generation pipelines.

DockerTraefikn8nLinux

Education

Profession AI logo

Professional Master (EQF Level 6) in AI Engineering

Profession AINovember 2025 - Present

Advanced professional certification in AI Engineering, focusing on machine learning, deep learning, LLM implementation, and AI system architecture.

Sapienza University of Rome logo

Master's Degree (LM-51) in Communication and Marketing Psychology

Sapienza University of Rome2021 - 2023

Specialized in psychology applied to communication and marketing, focusing on user experience, customer insights, and digital strategies. Grade: 110/110 cum laude

University of Catania logo

Bachelor's Degree (L-24) in Psychological Sciences and Techniques

University of Catania2018 - 2021

Foundation in psychological principles and research methodologies, with focus on behavioral analysis and cognitive processes.

Skills

AI & Automation

n8n (production)Claude API / Anthropic ecosystemMCP server developmentAgentic workflowsClaude CodePrompt engineeringBrowser automation (Playwright)

Data & Analytics

Supabase / PostgreSQLSQLGA4 & GTMContentsquarePower BILooker StudioGoogle Sheets automationSalesforce

Engineering

PythonJavaScript / Node.jsDocker & TraefikLinux (self-hosted VPS)GitC / C++ (learning)

Growth & Marketing

CROBehavioral analyticsCompetitive intelligenceSEO automationCustomer journey mappingGo-to-market strategyUX researchDesign ThinkingFigma

Certifications

AWS AI Practitioner Challenge

AWS AI Practitioner Challenge

Udacity

AWS AI Practitioner challenge covering AI/ML services on AWS and practical AI use-case design.

2026
Certificato B2 Lingua Inglese

Certificato B2 Lingua Inglese

Cambridge English

B2 level certification in English language proficiency.

May 2021

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Get In Touch

Let's Connect

I'm always interested in new opportunities and professional connections. Whether you're looking for a marketing analyst, digital transformation specialist, or just want to discuss industry trends, feel free to reach out.

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Salvatore Arena2026

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